Contrary to what Shakespeare said, "what's in a name?", in SEO community a name, a domain name, matters a lot. Ironically, many people who want their website to be in the front pages of the search engines are unaware of the importance of the domain name of their website. Which is why it is no surprise that SEO experts spend a lot of time convincing their clients why one domain name is better than others.

So why don't your save yourself some time and find a domain name that is SEO friendly, before consulting an SEO expert? Here are a few tips that can help you in that.

• Age of the domain

If you are familiar with Google's sandbox that filters every new website from reaching the front pages, you'd know that a new domain name will remain away from the visibility span of visitors at least for some time. This means that if the domain is older you have better chance of being ranked by the search engines.