Search engine optimization becomes more and more exciting as the years pass. Some would rather use the word "frustrating" instead of exciting, but for SEO professionals who live by this stuff, it is nothing short of exciting. It's like a puzzle that never completely closes as new pieces continually resurface over time. Once you think you've got it near perfect another piece flies out and you have to figure out where it fits.

As things change and it becomes more and more difficult to get the attention of the search engines and appear on the coveted first page of results, SEO experts become more creative. This word "creative" is getting a lot of buzz right now and if you read blogs and websites dedicated to SEO you will hear it a lot in the coming months. This is because creativity is required to make it with the strict rules being pushed by Google and the other top search engines these days.