As of the present, there are more than 1.8 billion users on the World Wide Web. On top of that, there are billions of websites with information waiting to be accessed by this multitude of surfers. So how will these active internet users get driven towards a particular website? The answer lies in its links. When thinking about effective search engine optimization techniques, one should always include SEO link building on the list.

There are many types of SEO services offered by professionals across the WWW. All of these methods are aimed at making a website more popular, increasing its page rank on search engines, and also maximizing the volume of traffic coming in. Some of the strategies include keyword research, article marketing, directory submission service, and of course, link building services, to name a few.