Quite an interesting and useful post on ReadThrough Marketing Vs. Pay Per Click. I have chosen PPC for my business promotion. In fact I have hired professional Google Adwords Campaign Management team for handling the marketing campaign.
I’m looking into ReadThrough Marketing because of the higher clickthough rates and lower costs. It’s brand new. A friend sent me the Youtube video. http://www.youtube.com/watch?v=waNaKp2C7Lk
This can be huge for smaller businesses without big budgets.